How To Promote To The Manufacturing Process Industries

Ok, so you have got this far. So we are guessing you are interested in, or looking for, further information or even some advice about promoting your company to the process industries. This section has been designed to give you some basic help about doing just that and to tell you a bit more about our services.

Use the jump menu below to go to the heading of your choice
 

What are the Process Industries?

There are many different perceptions to what constitutes the process industries but essentially they are manufacturing industries that take in a raw material and process that material prior to manufacturing the end product. These range from Food and Beverage, Pharmaceuticals, Chemicals, Oil and Gas, Utilities, Plastics and Rubber, Paper and Pulp, Minerals and Ceramics, Textiles and many more. Top

Why write regular press releases?

Press releases are an excellent way to reach your targeted audience. Using the right industry specific magazines
and websites is obviously very important and is a cost effective route for most companies.
Many businesses say they don’t have the time and resources to write press releases. There is also the misconception that it is only necessary to write press releases when new products are released. What is important is being in front of the right audience all the time and constantly getting the right message across to them. Consider company events, personnel changes, orders won and product applications as topics for regular press releases. Top

Basic must do’s when writing a press release

We don’t want to teach you to suck eggs, but here are a few pointers that we believe are essential in writing Press Releases;

• Eye catching, relevant and interesting headline
• Eye catching picture
• Interesting and diverse opening paragraph
• Use as many ‘key words’ as possible which relate to the headline –this is good for google
• Make it is easy to enquire about your product or service Top

To pay or not to pay?

You have two options; you can send your press releases to magazines and live in hope that they are published. Bearing in mind that most journals receive hundreds of press releases every month and have very limited space for free inclusions, your chances of having your important information published are slim. Even if you do achieve publication, the likelihood is that your original release will have been cut beyond recognition.

Therefore it makes good sense to pay for inclusion and guarantee that your important data reaches its target audience and the cost for inclusion in such journals is comparatively low when considering other forms of promotion.  Top

The difference between colour separation and our ‘advertorials’

Very simply, when a publcation offers inclusion for a colour separation cost, you are paying for the inclusion of a colour photograph, you have no control over the editorial copy that appears. With an ‘advertorial’ not only are you guaranteed inclusion of your colour photograph, but  you also control the editorial content that appears, because it is the actual wordage that you pay for and not the photograph. Moreover, we also include the item headline, conact details and placement on our website absolutely free. Top

Working to a budget

Call or email us with your objectives and your available budget and we will come back to you with a variety of options. – or alternatively take a minute to fill in our quick quote form. Top

Paying for enquiries

Unlike other industry websites we do not charge for enquires as we encourage visitors to the site to contact you directly either via the hypelrinks or our 'quick contact' form.

Although slightly dated, our reader enquiry service in the magazine is still used many times each issue. On receipt of these we forward these to the client within one hour of receipt during working hours.
Any enquires we receive by email or telephone are also forwarded immediately to the client. Top

How can you place Press Releases on www.piimag.com for FREE?

By taking our £190 annual on-line Product Finder package – which allows for placement under 3 headings of your choice, with up to 500 words of copy, full contact details and company logo, this then entitles you to send in unlimited Press Releases to go onto our Daily News section. Other advanced packages are available which combine both the magazine and website inclusion. These options can be viewed in our media brochure. Top

Why continuity works

Being in front of a wide and influential audience once or twice a year isn’t good enough in today’s over congested and competitive market, that is why we structure all of our packages to allow for cost efficient continuity throughout the whole year, whether its via the magazine, web or a combination of both, we have a package to suit all budgets. Top

Does advertising work?

Although the web is taking over the whole world, believe it or not people do still read magazines! From our personal experiences, people set aside time each day to read through various industry magazines and their choice of daily newspaper, how many of you set aside time to read something on the internet, not many we would guess! The beauty and unique thing of a magazine is that you never know what to expect on each page, finding yourself reading articles of interest and subjects that you would never have typed into your preferred search engine! However, the web does of course provide easy search options when you are looking for a particular product or service and that is why we have developed our website www.piimag.com to be of of the most advanced process industry websites in the UK, catering for all reader and viewer needs and of course providing the very best advertising opportunities. Top

The benefits of advertising with Process Industry Informer

In the advertising world size does matter! The bigger the better and they do not get much bigger or better than Process Industry Informer! Our A3 sized magazine allows you to put your message across clearly and precisely and as all advertising face, or are within editorial, all size advertisements are easily visible. All advertisers get free press release inclusion with every advertisement and these releases will also be placed under the most relevant heading on our daily Process Industry News facility. This is in edition to inclusion in our on-line i-Mag version of the magazine.

We also offer an exciting variety of advertising opportunities on our website, with web and magazine combined packages also available.
There are great discounts on series advertising in both the magazine and on www.piimag.com and we are always happy to discuss your requirements. Top